Marketing Course

How to Market Yourself within the Knitting Industry

Are you ready to begin a career in the knitting industry?  Are you working professionally with the desire to take your knitting career to the next level?  We live in a time where people are rejecting traditional advertising and selecting to do business with people who connect with something inside themselves. You can be the best designer, instructor, or tech editor in the world but it won’t matter if no one knows about you.

This course takes the framework of educational and professional marketing programs to create a tailored course for knitting professionals. With the added benefit of including strategies specific to our unique industry, this course is a powerhouse of knowledge designed to increase sales for your knitting business. By the end of the course, you will have developed your brand, formed a marketing strategy, and created a unique Brand Guide, Marketing Tracking, Campaign Development sheet and comprehensive Marketing Plan for the next year.  

Instructor:  This course is taught by Donna Estin, Certified Master Knitter, professional knitwear designer, and Vice President of Public Relations for TKGA.

Who should take this course?  This course is designed for knitwear designers, knitting instructors, knitting judges, knitting technical editors, sample knitters, yarn dyers, yarn shop owners and others who are working professionally in the knitting industry. Graduates from one of TKGA’s certification courses who intend to work in the knitting industry will find this course as a logical next step.

Course Structure: Module 1 covers the actions needed to prepare yourself to go out into the public. The decisions you’ll make in Module 1 will form your brand and drive all of your messages, posts, and communications going forward. Topics include defining your brand, identifying your target market, creating content, core marketing outlets, creating marketing opportunities, and analysis.  Module 2 takes what you have created and prepares you to engage with the public including setting up software and applications, social media engagement, pricing, cross-promoting, selling yourself, becoming the expert, the business of marketing, and campaign development.

Course Requirements:  Each Module 1 or 2 course document walks you step-by-step through the lessons and exercises. You will complete exercises, answer questions, and create a Marketing Plan from a provided template. All course materials will be sent via email and Module 2 will be emailed upon completion of Module 1. It is recommended that this course be completed within 12 months. Consideration will be given to those who are unable to complete the course within the recommended time frame. This course will be updated annually, with revisions issued each January. Annual revisions are necessary to accommodate the changing nature of the industry and marketing outlets, not to the core exercises or questions. Upon successful completion (and membership verification), you will receive a certification of completion of this course.

Course Fee:  The fee for this course is $150 and includes both modules. Since this course is done through email, there is no shipping or handling fee.

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